
The Disney Princess Designer Collection has proved to be a huge success. So much so that the dolls are selling out almost immediately. This is the reason I have been unable to let you know about the last two releases as they sold out both in-store and online straight away. Understandably this has resulted in many fans complaining to Disney, so on Friday Disney issued a statement about the release of the rest of the Disney Princess Designer Collection.
Here is a copy if the statement issued by Disney:
“As you may be aware, our new limited edition Disney Princess Designer Doll Collection has generated a good deal of excitement. While many of you love the new dolls, you have also expressed frustration in securing your favorite Princess, and brought to our attention ways we could make the process fair for all Guests. We want you to know that we read your comments on Facebook, saw your Tweets, and our Cast Members have told us what they heard from our Guests who visited our Stores.
Quantities of these dolls are very limited, and we realize that not everyone will be able to get the doll of their choice even with a new process in place. Our aim is to increase the chances of as many of our Guests as possible to obtain the dolls that they are seeking. Therefore we have updated our release plans as follows:
- We will now release for purchase all 5 remaining Disney Princess Designer Dolls: Tiana, Jasmine, Rapunzel, Sleeping Beauty and Pocahontas on one date in Stores on 10/17/11.
- We will then have a Disneystore.com release of all 5 Disney Princess Designer Dolls: Tiana, Jasmine, Rapunzel, Sleeping Beauty and Pocahontas, the following day on 10/18/11, at a time to be determined – the time will be released here, on the Buzz, continue to check back for updates.
- We will be limiting the purchase to one doll per Princess, per Purchasing Guest. This limit applies both in-store and at Disneystore.com. NOTE: Purchasing Guests are Guests present at Store age 17 and older.
- We will implement a line queue and ticketing procedure (first come, first served) in Stores on the release date and the dolls will be sold at store opening.
- Guests that are not successful in obtaining the Princess Doll of their choice at the Stores will be able to try on 10/18/11 at Disneystore.com.
We thank you for your continued support and loyalty. We hope you have a Magical day.”
So there you have it. The remaining set of dolls will be released on 18th October, online. As soon as the details are available I will let you know, but as you have seen with the other Disney Princess Designer Dolls you will have to act fast to get your hands on them!